Brandify

Reach More Customers
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CHALLENGE

  • Build a self-service SaaS platform designed for non-technical end users, yet capable of evaluating more than 250 variables, including an online presence and reputation, local SEO performance, social engagement, competitor benchmarking, user engagement, reviews and comments, local ads, data accuracy, business listing analysis, and locator traffic.
  • Provide smooth API integration with major payment, social media, and location-based reputation systems.

PROJECT

One-stop self-service SaaS platform for business owners that unifies, automates, and helps with managing all marketing efforts accumulated in a convenient, but very comprehensive web solution.

SCOPE OF WORK

  • Requirements elaboration
  • Architecture engineering
  • User interface/User experience (UI/UX) design
  • Front-end/back-end development
  • Quality assurance
  • SaaS deployment
  • Participation in product management
  • Mobile app development

TOOLS AND TECHNOLOGIES

  • .NET / C# / ASP.NET MVC
  • Entity Framework
  • HTML / CSS 2, 3 / JavaScript / TypeScript
  • Microsoft Azure: Storage (Blob, Table, Queue), Service Bus, Scheduler, SQL Azure V12, Redis, Search
  • CQRS Architecture

THIRD PARTY COMPONENTS

  • jQuery, jQuery UI, knockoutJS, durandal
  • Highcharts, Wijmo Charts
  • Bing Maps / Google Maps
  • Lokad CQRS
  • AutoMapper
  • Autofac
brandify

LOCATION-BASED DATA MANAGEMENT SYSTEM

With the help of geocoding technology, Perfectial developed the system to verify, adjust, and manage all the local information about a specific brand. The convenience and flexibility of the system is explained by the ability to gather all the location-related information in a centralized database and display it on a single sign-in dashboard. Moreover, the feature that calculates location of the customer and compares competitors’ ratings from the same local area offers advanced analytical insights to help outpace competitors.

brandify screen

LOCAL MARKETING MOBILE APP

With the help of GEO-IP technology implementation, Perfectial developed the business locator feature, which automatically captures a user’s address to dynamically display your nearest locations. Fully compatible with iOS and Android phones, the business locator works with all major GPS systems.

brandify mobile

SOCIAL PLATFORM INTEGRATION

A key to Brandify’s success and effectiveness of one of the most tricky engineering tasks hinged on integration with the external social platforms. Perfectial integrated the SaaS platform with Yelp, Facebook, 4Square, Twitter, LinkedIn. Moreover, the Brand Score feature that evaluates a user’s website, reviews about their brand, search results, and other digital factors brings out a smooth review with brand reputation improvement hints.

brandify ipad

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