JasperLabs

A DataXu Company
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CHALLENGE

The product owner, Stefan Lucyshyn, wanted to make the software into a scalable and reliable SaaS platform to support thousands of impressions and ad units. Perfectial was asked to improve the platform while avoiding the time and cost of finding and hiring a multidisciplinary team.

SOLUTION

Perfectial’s transparent technical leadership and hybrid outsourcing approach enabled Stefan to multiply his in-house resources instantly with a dedicated team of savvy engineers, including software developers, technical architects, Q/A leads, and project managers.
Over three years, Perfectial helped by making JasperAds a scalable, high-traffic web solution, developing core API for the platform, data storage design, reporting with analytics, release management, and quality assurance.

RESULTS

  • Time-to-market reduced by 50%
  • Campaign engagement increased four-fold
  • 36-month post-launch acquisition by DataXu that was achieved partially due to an enhanced product, agile development, and reliability of the platform

TOOLS AND TECHNOLOGIES

  • .NET / C# / LINQ / ASP.NET MVC
  • Entity Framework
  • HTML / CSS 2, 3 /JavaScript
  • Microsoft Azure, Blob Storage, SQL Azure
  • CQRS Architecture

TOOLS AND TECHNOLOGIES

  • Amazon AWS
  • Nhibernate
  • jQuery, jQuery UI
  • ServiceStack.net
  • VoltDB NewSQL Storage
  • MicroStrategy BI
  • MaxMind GeoIP
dataxu

JasperLabs
is now part of DataXu

JasperLabs technology became part of the DataXu programmatic marketing stack. DataXu has one of the most diverse integrated creative suites in the industry. Adding dynamic creativity to their product helps complete the story, enabling marketers to connect the dots and personalize creative messaging, making it more integral throughout a consumer’s journey.

“I’ve worked with a fair number of (outsourcing) firms, but Perfectial is more in line with how I work in terms of development practices… I think of them more as a partner than a group of people that I give requirements to.”

— Stefan Lucyshyn, Founder and CEO of
JasperLabs, acquired by DataXu

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