7 Businesses that Have Notched up Their Success with Mobile Apps
Mobile apps — the blooming world of opportunities for the businesses of different shapes and sizes, from startups to enterprises, mobile app development is of a great demand. Numerous software development companies and mobile startups have stricken it reach in the twinkle of an eye, producing such appealing apps that no one would resist the temptation of tapping ‘install now’ button. But it’s not enough to just create and launch a branded app to reinforce your sales and customer relations. So what are the magic secrets of incredibly successful competition with more than 1.5 million other apps in either Apple’s or Google’s app stores? Famous brands share their mobile success stories.
According to a 2015 marketing survey, 34% of marketers plan on launching at least one mobile app this year. However, before the application launching, brands should have a clear strategy on how they plan to drive app downloads, make the content compelling, and increase long-term user engagement. Millions of mobile apps generate revenue in excess of $25 billion each year, but is it your app that will become a king in your marketplace?
It’s not enough to just create and launch branded mobile apps. Even though the opportunities seem endless, a lot of entrepreneurs have been out of their mobile luck. Those the most successful ones share some common features.
Here are our observations of what prosperous mobile apps should entail:
- Look at mobility as a new landscape of communication with customers. Similar to user experience, it is about user, not about your ambitions or personal goals. Make it exciting and sincere.
- An app should be a real extension of the brand. The idea behind your app with a clear correlation between it and your company will first of all satisfy your marketing and PR goals.
- Help users and solve their problems. Find an idea to implement in a mobile app that would solve business problems your clients face. But let them solve their problems in an intuitive and simple way. That means don’t use new technologies for their own sake, make usable the ultimate target.
- Monitor to discover how your customers are using their mobiles and integrate your apps into these habits simplifying people’s lives.
- Surprise and delight. Except for the pragmatic functionality, there always should be a place for an emotive component in a successful mobile app – unexpected gift, discount, or shared valuable and interactive story – make up your own success recipe.
We gathered a list of brands that did everything in a correct way and gained business success after launching their own mobile apps. Learn from the best 7:
Results: Nivea’s Sun Kids brand enjoyed a 62% increase in sales in Rio de Janeiro (Brazil was their target location) and for the first time ever, achieved top sales in its sector. The company still receives requests for the bracelet to this day. Nivea received Mobile Grand Prix at Cannes Lions 2014, proving one more time the incredible efficiency mobile apps based campaigns.
the campaigns involve with mobile apps can be.
Results: As a lifestyle and fitness brand, Under Armour has align themselves with the latest fitness apps and created a social sharing community. Just through one of the brand’s fitness apps, they are getting more than 100,000 new users per day. Increased sales, brand awareness, and client engagement in several-folds – what else do you need?
The L’Oreal augmented reality Makeup Genius app uses advanced facial mapping technology to make the smartphone camera into a virtual mirror that lets try on products in real time. The app scans face and allows to virtually apply makeup and try on specific products and looks specifically chosen by L’Oreal experts, all through the device’s viewfinder. Social networks sharing option is also on board.
Results: The app has been downloaded 10 million times in the US, France and China, and L’Oréal is predicting 500,000 downloads in Australia this year. It has once more proved its image of a true technology game-changer in today’s beauty industry.
Results: The innovative and rational approach to the mobile strategy, in 2013, Starbucks already possessed $621 mln assets on its mobile platforms. In 2014, Starbucks has made $146 mln, 8 % of total revenue, on interest alone. In addition, transaction costs were reduced significantly, since third-party credit card companies no longer need to be involved.
Ikea’s Augmented Reality Home Planner. With the Ikea app, customers can take a picture of a place in their house and virtually ‘install’ Ikea furniture there to see how it gels with the room. That certainly generates interest and lets the customer make a bee-line to the product when they visit the store. After selecting a piece of furniture by scanning a page of a printed catalogue, users were asked to put the catalogue on the floor, where it acted as an anchor for the 3D image of a piece of furniture.
Results: The app has considerably improved and streamlined customers’ decision-making and purchasing processes. Company reports suggest it was downloaded nearly 8.5 mln times.
Results: McDonald’s also ran its sixth iAd campaign, which not only promoted the company’s products, but took advantage of the device’s capabilities to offer a more interactive experience. Broadening McDonald’s Instagram presence, it was a real success because it brought fresh attention to older products. It also bolstered a ton of user-generated content, which tends to be more influential on customers.
Results: SmileDrive lets drivers capture moments on the road and share their adventures with others. It not only engages Volkswagen enthusiasts, but introduces potential customers to the brand.
With more mobile phones than people on the Earth, just imagine how considerably the number of mobile apps exceeds the number of mobile phones in human hands. How many apps you have on your mobile device right now: here is a mobile app for this or that situation, satisfying different needs for multi million users. Modern business can not afford the luxury of underestimating the mobile strategy. For the businesses mobile apps can keep your customers connected to your brand, help your business stay organized, and what is more important, help your business become more recognizable.
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