The commercial real estate space is a diverse, distributed, and fragmented. Many agents use multiple tools for listing, email marketing, and property searches. BuzzTarget founders realized the need for a broad and easy-to-use marketing platform.
BuzzTarget’s founders engaged Perfectial to help ﬂesh out the business and technical requirements by divergent user-groups, including agents, brokers, ﬁnance companies, etc. Since many agents often lack tech knowledge, intuitive, easy-to-setup accounts and listings were paramount. Perfectial’s UI/UX team worked with BuzzTarget to create multiple interface designs for each use case.
Along with the platform, Perfectial has delivered a custom Web API for better integration with other tools, as well as added social features to BuzzTarget for better reach and searching for properties. To further announce and market the listings, Perfectial also built a WordPress plugin.
The technology behind BuzzTarget helped the company achieve acquisition post-launch by RealNex, the innovative company specializing in real estate technological solutions and formed by the Pavonis Group.