BuzzTarget Acquired by RealNex
The technology behind BuzzTarget helped the company achieve acquisition post-launch by RealNex, the innovative company specializing in real estate technological solutions and formed by the Pavonis Group.
The commercial real estate space is a diverse, distributed, and fragmented. Many agents use multiple tools for listing, email marketing, and property searches. BuzzTarget founders realized the need for a broad and easy-to-use marketing platform.
BuzzTarget’s founders engaged Perfectial to help ﬂesh out the business and technical requirements by divergent user-groups, including agents, brokers, ﬁnance companies, etc. Since many agents often lack tech knowledge, intuitive, easy-to-setup accounts and listings were paramount. Perfectial’s UI/UX team worked with BuzzTarget to create multiple interface designs for each use case.
Along with the platform, Perfectial has delivered a custom Web API for better integration with other tools, as well as added social features to BuzzTarget for better reach and searching for properties. To further announce and market the listings, Perfectial also built a WordPress plugin.
- Actionable 3-in-1 marketing automation platform increasing eﬃciency for the buy, sell, and lease listing processes.
- Accelerated time-to-market to release the solution before the major launch event.
- Automated matching engine
- Target prospects
- Opportunities search you out
- BuzzTarget Web API
- BuzzTarget WordPress Plugin
Perfectial was top-notch compared to other freelancers and companies that we dealt with prior to our engagement. When we started working with Perfectial, they didn't have a big UX and design team. But they came to grow as well, accumulating mobile and visual design resources. This came as a good combination with Perfectial's strong development team. It gave us access to a full scope, allowing us to build an entire product using the same company.Dmitry OlevFormer Co-Founder
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