Clickatell Platform

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About project

Perfectial builds Clickatell Platform - an enterprise text messaging system that helps firms quickly gain global reach and cut communication costs

Clickatell, the pioneer and world’s leader in enterprise messaging, helps businesses, regardless of size and specialization, to better engage their clients.

SMS is a form of communication that’s proven to be highly efficient for business needs, yet not, at present, as highly used. The channel enjoys of a 98% open rate, according to various researches, and gets the most responses from clients in the shortest time (SMS messages are typically answered within 15 minutes). It is, therefore, crucial to all firms that strive to be relevant, despite the domain they might operate in.

Clickatell decided to help companies tap into the benefits of digitalization; to provide a straightforward, yet advanced SMS-enabler platform that adds two-way text message interaction features to whatever communication solution a firm already uses.

After a thorough research, Clickatell reached out to Perfectial, a renowned software vendor with a fitting expertise, to ensure the proper technical implementation of the idea.

Here’s a brief report on how the cooperation worked out.

Challenge

Perfectial was hired to build a comprehensive, scalable solution that allows businesses worldwide to drastically enhance customer engagement and, at the same time, keep communication costs down by leveraging the powers of automated, just-in-time text messaging.

We were asked, also, to make Platform easily integratable; to enable firms seamlessly utilize Clickatell’s APIs and thus reach their partners, staff and clients across 1000+ networks and 220+ territories.

Solution

To embody this Clickatell’s vision, our team did the following:

  • Created a comprehensive communication system that grants businesses access to the world’s largest SMS gateway, sends messages promptly and securely and reaches over 6 billion people worldwide
  • Built Platform’s straightforward interface; allowed creating single admin accounts that can be accessed and managed by multiple users, according to roles, rights and permissions they have been assigned to
  • Enabled both one-way and two-way messaging. To enhance internal business processes by sending time sensitive texts, such as urgent alerts and pin-numbers, firms can use the first option. To improve lead generation, conduct SMS surveys and provide better support overall they can use the second
  • Made the solution flexible in terms of integration: enabled businesses to apply Clickatell Platform’s features to any communication system (app or website) they might have
  • Added extensive configuration functionality to the platform which enables deeply personalized correspondence between businesses and clients
Third Party Components
  • TRACT
  • Sisense
  • Ooanda
  • SalesForce
  • SendWithUs
  • FullContact

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