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CRM for real estate professionals

CRM built for real estate professionals

About project

Real estate experts work with lots of data which they often have to re-enter into multiple tools, many times over.

Things like tenant’s and buyer’s reputation, sales and leasing records, details of spaces and properties – all require different systems to be dealt with effectively, and that presents utter struggle for CRE specialists worldwide.

Thus, RealNex users, predominantly real estate experts, felt acutely the need of a dedicated cloud CRM to store and manage the abundance of records they work with using a single interface

Besides, they wanted a platform that’s accessible within any operating system, any kind of device, at anytime, from anywhere.

To bring the concept to life, RealNex has reached out to Perfectial.

Software development services for RealNex Core CRM - Perfectial Case


RealNex commissioned Perfectial to develop a cloud CRM platform tailored specifically to the needs of CRE industry specialists. The ambition was to take the functionality of REA, the existing RealNex’s desktop CRM, enhance, enrich it with new features and combine it with flexibility of the Cloud. Therefore, upon conventional CRM features, CORE users would get a chance:

  • To track all customers’ details, records of companies, properties, comparables and so on
  • To adjust buyer and tenant requirements, properties’ fields and spaces’ details

As all records would lay synchronized in the system, once entered, it would be easy for CRE experts to find suitable prospects for deals, and suitable products for each of their clients.

Cloud CRM platform development for RealNex - Perfectial Case


The path to embodying RealNex’s idea was no inconsiderable one. The steps it took Perfectial to make the CORE CRM happen followed in such progression:

  • Optimized the database structure of REA, RealNex’s desktop CRM, and refactoring its synchronization system to increase code stability
  • Developed a robust and scalable backend architecture and enhancing REA’s infrastructure so that CORE users could customize their records and link them to one another with no quantity restrictions
  • Enabled the creation of CRM databases on the cloud and, thus, making them accessible within all operating systems – a huge step forward, as REA’s databases could only be reached via Windows
  • Implemented user permissions management, which turned CORE into an utterly multi user, mutli-tenant system
  • Added .csv import to quicken and simplify the data entrance for CORE users
  • Finally, we synchronized CORE with REA, MarketEdge, MS Outlook and Google Services and enabling management of such interactions. Namely, users got a chance to make the data exchange two- or one-sided, and spread their info across all platforms keeping it up-to-date
cloud CRM development services for eal estate - Perfectial Case


  • Comprehensive platform that covers all facets of CRE
  • The only real estate CRM on the market that combines advanced features of the desktop app with the mobility of the cloud
  • Unique relational system that allows to link each record with an unlimited number of other records and avoid duplicates
  • Built-in calendar synced with Outlook and user’s phone
Perfectial case - Clickatell_Platform-01

Custom extensions

  • ReaLive Sync Service
  • RealLive API
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