Real estate experts work with lots of data which they often have to re-enter into multiple tools, many times over.
Things like tenant’s and buyer’s reputation, sales and leasing records, details of spaces and properties - all require different systems to be dealt with effectively, and that presents utter struggle for CRE specialists worldwide.
Thus, RealNex users, predominantly real estate experts, felt acutely the need of a dedicated cloud CRM to store and manage the abundance of records they work with using a single interface
Besides, they wanted a platform that’s accessible within any operating system, any kind of device, at anytime, from anywhere.
To bring the concept to life, RealNex has reached out to Perfectial.
RealNex commissioned Perfectial to develop a cloud CRM platform tailored specifically to the needs of CRE industry specialists. The ambition was to take the functionality of REA, the existing RealNex’s desktop CRM, enhance, enrich it with new features and combine it with flexibility of the Cloud. Therefore, upon conventional CRM features, CORE users would get a chance:
As all records would lay synchronized in the system, once entered, it would be easy for CRE experts to find suitable prospects for deals, and suitable products for each of their clients.
The path to embodying RealNex’s idea was no inconsiderable one. The steps it took Perfectial to make the CORE CRM happen followed in such progression: