Introducing Perfectial's new logo and design language that is about to give a fresh polished look to the company’s signature style – strong, clear and notable.
The need of simple and clear communication was the primary reason for introducing a new website design, logo and deliverables. Simplicity is powerful, obvious and doesn’t age.
The first step was to search and find a simpler and more concise sign, that would also allude to the previous form
Geometrically correct form with the slightest optical alterations, as well as limited color palette became our solution for the minimalist, yet bright symbol
The structure of logo elements is as important as their interaction between each other and the environment. Each element has to have its own “comfort zone”
Foreseeing many needs and cases of the logo usage, new corporate signage has been made responsive.
Scaling isn’t random and has multiplicity. At a minimal size, the excessive detailing is to be avoided.
See full set of Perfectial's branded assets.