Pixetic Design Agency Logo

Last month young and promising Pixetic received Honorable Mention from Awwwards, the awards that recognize talent and best efforts among designers, developers, and agencies around the world. Pixetic was honored for its clean and stylish website that represents its brand’s values.

When working on their website, Pixetic’s main objective was to build a simple and minimalistic website without any of the excessive embellishment. The ideal was to use only key elements such as expressive typography to represent the brand’s outlook on what a modern design should look like.

One of the main goals of the digital agency is making complex things look simple. With this aesthetic in mind they built their website.Fira Sans was the main font for all the texts and a logo. They wanted to stand out among the majority of websites and highlight their work and strong portfolio not the decorations.

Pixetic’s main belief is that the faith in the idea is at the core of achieving great results. By understanding and believing in the idea, Pixetic strives to add some meaning to it, which in return adds value.This business driven by design approach is the one they are actively working on. Their stories are developed around a metaphor.

One of the latest project Pixetic is working on is revealing UX process. To explain the complexity of building an interface they chose a metaphor – a chair. It is a simple but yet a prominent object in the design world and one that’s hard to reinvent. Simple as it might be, still it has to be suitable for everyone. Same goes to designing an interface. The process of building an interface and its component is quite elaborate.Taking chair as an example they presented the full process of its creation. Through various forms, colors, shapes and materials Pixetic’s team demonstrated the complexity of overall design creation. Pixetic used 3D graphics and advanced animation to engage their users into storytelling, get them interested and make them believe. This simple and easy for everyone to understand metaphor allowed them to explain something as complicated as designing an interface through a simple story.

Taking chair as an example they presented the full process of its creation. Through various forms, colors, shapes and materials Pixetic’s team demonstrated the complexity of overall design creation. Pixetic used 3D graphics and advanced animation to engage their users into storytelling, get them interested and make them believe. This simple and easy for everyone to understand metaphor allowed them to explain something as complicated as designing an interface through a simple story.

It is with this simplistic philosophy Pixetic’s designers create unique digital products to reflect value and identity of their clients and this approach have helped them earn recognition from the design community. This is a first distinction of this kind for a young design agency.

Awwwards Honorable Mention is given to websites that manage to score 6.5 or above. The talent, effort, and technicality behind the website is being judged by the juries that consist of designers, developers, journalists and agencies from all over the globe. Members of Awwwards Jury evaluate nominees according to four separate criteria: design, usability, creativity, content.

Awwwards (Awwwards Online SL) was founded in 2009 and is headquartered in Valencia, Spain. It aims to recognize and promote the best of innovative web design. Web designers submit their work through Awwwards’ website for consideration. The best are granted awards in one of the following categories: Honorary Mention, Site of the Day, Developer Award, Site of the Month and Site of the Year. The award ceremony is held at the first Awwwards conference of the year.

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