Tag: Marketing automation

Problems, Solutions, And The Future of Marketing Automation

Marketing Automation, a popular buzzword in technology business, is a market trend spinning along its way from being perceived as an advanced email sending tool to an excellent marketing software solution, desirable and widely used by numerous businesses. So, let’s have a look at the current marketing automation trends, and fantasize what a very successful marketing automation platform (MAP) should be like. According to the ultimate marketing automation usage statistic gathered in October 2015, on average 49% of companies are using marketing automation and have already decided on the provider. Though, more than half of B2B companies comprising 55%, are ... Read more